8 months into her new role as BECAUZ’s Operations Manager, we asked Celeste Flores to have a 1:1 with our founder, Ian McKelvie. Here is what she gleaned from the conversation.Celeste Flores: What led you to call the organisation BECAUZ?
Ian McKelvie: Just because!
With my background in Marketing, I wanted to have a unique and remarkable name behind the brand. Leadership in its purest form is about being at choice and “causing” an impact ….. Being at Cause ….. Plus the URL was available!
CF: What do you enjoy most about your job?
IM: The intense people contact and depth of conversations. Making a difference. The hairs on my body stand on end when the lights turn on in people’s eyes ….. when they realise how incredible they are and how it’s up to them to make a difference. Frequently when facilitating our programs, I’m out of my comfort zone and learning real time. Moments of extreme clarity where I come face to face with the limitations of my own thinking and mental models.
CF: What do you find most challenging about your job?
IM: Making sure every BECAUZ experience is memorable and impactful. Ensuring we have the confluence of exquisite design, the best facilitators/coaches and impeccable execution to help land our clients’’ strategy. Everything we do is bespoke and embedded in the context of our client’s culture and business challenges!
CF: On our website we talk about how we integrate the BECAUZ Transform, Lead, Exceed (TLE) system into our Conference & Events. Why do you believe this to be an important ingredient in our process?
IM: People learn from profound experiences. Our track record in landing relevant and high ROI events is built on the TLE process. It tethers all of our programs from Performance Coaching to Large Scale Conference & Events. Our specialty is facilitating a Team through the Align, Develop and Execute process … a process where they get a different sense of how big a game they can play … just what’s possible when they work together. The Process allows people to think, act, and approach their business and its challenges differently.
If we don’t pin everything we do with the proven TLE process, then it is all about content and the event lands flat. We could just send everyone an email with the content and it would make no difference. Their behaviours wouldn’t evolve and their business wouldn’t advance.
CF: How do you use the Transform, Lead, Exceed System within BECAUZ?
IM: We Dog food! We all dog food all of our own offerings.
CF: What do you mean by dog food?
IM: Dog food is where we test out on own services before putting out to our clients. We do extensive training with our coaching cadre and our facilitator bench and we beta test all stuff at our own retreats. We are a learning organization and we love to “model the way”. Not many people would know the level of feedback we give each other on a daily basis – even Pre/During/Post an event/program or offsite; we give each other regular and focused feedback.
BECAUZ leaders all have coaches as well – from outside our system. It keeps us honest and gives us a critical outside in perspective. Basic physics suggests that an integral way to impact a system is from the outside.
CF: Where do you see BECAUZ in 10 years?
IM: I bet BECAUZ will be a human capital practice of a large global consulting company – a part of an end to end “strategy through execution consultancy”. Most pure consultancy companies have limited depth and breadth in talent development. Firms will tell you that people are the core of their competitive advantage but they don’t “live it”. This is where we impact, and we have the calibre of people it takes to pull off our global commitments.
We already have a global footprint through our facilitators and coaches (In China, UK, Belgium, Canada, US, New Zealand and Singapore). I personally am fascinated with culture and wouldn’t mind moving to India.
Some Interesting Facts about Ian:
Favorite Seattle Restaurant: Serious Pie – I have a pizza problem!!
Favorite Past time: Flying helicopters
Favorite Destination outside Seattle: Belize
Favorite Memory from BECAUZ: Can I have two?
Thinking we were going to be fired 8 minutes into a team event. The Event ended up being a break through experience for the client – they are still talking about it today! Doing the Inca trail with a global security team – amazing group of people.