Pretty much everything at BECAUZ is a team sport. So when one of our favorite Microsoft clients challenged Caroline Kay and Ian McKelvie to participate in the ALS Ice Bucket Challenge, the BECAUZ team rallied around them and joined the cause.
We participated as a team to support research and treatment of ALS, but also to support our team members who have had relatives with ALS. It fits right in with one of things we work to do with clients: transform obstacles and big challenges.
It’s not about the bucket of ice (though unfortunately, we couldn’t avoid that part…). It’s about joining with a community to support, contribute to and actively participate in something bigger than ourselves. We’re inspired and awestruck to see this phenomenon bring 1.7 million new donors to the ALS Association and more than $70 million to tackle the challenge of this devastating disease.
Some of our family members even got into the action. (What’s better than dumping a bucket of ice water on your dad’s head?)
Have you taken the challenge?