Please join us on September 30 for a special 60-minute webinar, Innovation as a Competitive Advantage, hosted by the Conference Board of Canada and featuring our own Ian McKelvie, CEO of BECAUZ. In this webinar, Ian will share strategies for building truly sustainable competitive advantage in today’s fast-changing, global marketplace.
September 30, 2015
8:00-9:00am Pacific Time
Register now at a special discount rate of $99 by contacting Joel Elliott (email@example.com / +1 613-526-3090 x236) and mentioning discount code ECMEYER1
The things that most companies consider competitive advantages—technologies, processes, pricing, market penetration—usually provide only a fleeting lead. There’s always going to be someone who comes along to do it better and take your market share. Because of that, executives need to put their energy into the only truly sustainable competitive advantage: a deep well of talent who can innovate and reinvent the business to continually deliver the next great idea, cutting edge process or strategic collaboration.
- But how do you build that talent pool?
- Keep them motivated and moving toward the same goals?
- How do you make sure that your teams are delivering the innovation and performance you need to compete?
In this webinar, Ian McKelvie will offer practical tools and techniques for driving greater innovation in your business. The place to start is looking at expanding the scope of innovation beyond the big bang definition into everyday innovation inside a culture of experimentation. He’ll discuss how to evaluate your market strategy, operating models and organizational structure for their ability to support innovation.