The popularity of business coaching is on the rise. In today’s hyper-competitive, global marketplace developing competitive advantage is critical in building and scaling a successful business. And, a business cannot deliver peak performance without the foundation of a great team. A professional business coach helps accelerate that performance, serving as a change facilitator to motivate and provide a compass for success.
Coaching – defined by the International Coach Federation (ICF) as “an ongoing relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations” – can be delivered for both teams as well as for individuals. In fact, the most successful coaching efforts leverage both individual work and organizational coaching to deliver the biggest performance improvements in the shortest time. At BECAUZ, we believe that coaching can significantly accelerate business success. And we focus on two primary forms of coaching:
- Executive Coaching
- Team Coaching
Executive coaching is designed for senior level executives and characterized by an individual focus. Often, work will concentrate specifically on how a leader interacts with his or her organization. A coach can help the leader hone decision making and leadership skills, provide a sounding board with outside perspective, even work on long-term career strategy.
According to a recent ICF study by PriceWaterhouseCoopers, those who undertake coaching see benefits including improvements in productivity, satisfaction with life and work, and the attainment of relevant goals. In fact, 70% of survey respondents cited improved work performance as a benefit of working with a coach.
This is a lesser known type of business coaching and is designed for a management team or organization to go through as a group. It’s often focused on helping a team with a specific business objective – developing a new skill set, creating a team from a recently formed group, or executing a change in market or product strategy.
A team coach will assess what stage each team is at and tailor a program designed to help them work more effectively together, break through barriers, and manage conflict as they drive toward achieving the business objective. Team coaching addresses the wide array of strengths and weaknesses, personalities, and diverse worldviews that may be present in any given team. It exposes the root causes driving interpersonal dynamics and offers models that help teams be effective even if they hold different views.
One of the key benefits of team coaching is increased engagement. This has a direct impact on a team’s productivity. Another often cited benefit is increasing trust, which can support stronger collaboration and foster long-term retention of employees.
Team coaching, when used in combination with executive coaching for its team members, can accelerate changes at a system-wide level, as the goals are aligned to drive movement at both the individual and team performance levels.
Professional coaching continues to gain in popularity as businesses and individuals increasingly see how having a business coach can maximize potential, drive peak performance and accelerate business results.