BECAUZ Accelerators

A Comprehensive Approach to Change

The BECAUZ Accelerator program utilizes proprietary Processes, Tools and Systems to install transformational change in Leaders, Teams and Organization. This process accelerates change because of our proven processes, dynamic facilitation and an integrated, systemic approach.

How do we maximize our impact as a World Class IT Organization and embrace the challenges presented by global economic and IT events and trends?

Walter PuschnerVP - Worldwide Field ITMicrosoft

How can we create a leadership team to transform our firm?

Mike PongonCOOPoint B

How can we most effectively communicate our Real Estate Repositioning offering to add value for our clients?

Tony StewartVice PresidentMcKinstry

How do we maximize our impact as a World Class IT Organization and embrace the challenges presented by global economic and IT events and trends?

Walter PuschnerVP - Worldwide Field ITMicrosoft

BECAUZ tailors the programs they offer us to closely align to our business needs. Each and every interaction has its own dynamic, and they are able to adjust what they do, live in the moment, to maximize results and value. That kind of adaptability and dynamism is a core skill you don’t often find.

Walter PuschnerVice President, User ExperienceMicrosoft

BECAUZ are savvy social architects who create environments that lead to extraordinary learning and results. With your help, our 80-person extended leadership team has moved from a “command and control” focus to an “inspire and involve” culture, with alignment and ownership embedded into the leadership ecosystem.

Jacky WrightVPMicrosoft SESIT

With BECAUZ we have consistently generated breakthrough results and have been able to align our teams around transformational strategy. We have built an adaptive organization that flourishes in the midst of uncertainty and innovates to create solutions that were unimaginable just a few years ago.

B.J. MooreVice PreidentMicrosoft - Enterprise Commerce IT

How can we engage our entire organization and partners as leaders to realize our vision?

Senior Director of a field readiness group

How do we get our engineering leads and their teams to perform at even higher levels as we grow and scale our business?

Brett HelselSr. VP EngineeringIsilon Systems, Inc.

What would be possible across teams if we collaborated?

Andrew ClaphamSenior DirectorDesign & Construction

How can we drive team performance, build client relationships and generate a better bottom line?

Erika SchmidtPresident & COOFrause

How can we build a global innovation engine without adding people or additional dollars?

Tyson HartmanChief Technology OfficerAvanade

A Top-Priority Audience for Your Brand: Your Employees

brand experience

You know your brand is more than your logo or slogan—it’s the essence or promise of the experience your company delivers. But do your employees enjoy the same brand experience as your customers and shareholders?mind-concepts

For a brand to thrive in the market, it must be embraced by a company’s employees. Brand-savvy companies work to demonstrate their brand consistently and in equally compelling ways between internal and external audiences.

Aligning your outward-facing brand vehicles and those inside your walls can cultivate brand loyalty with employees, right along with your customers. And employee brand loyalty can:

  • Strengthen your brand: Employees live the brand and become best possible brand ambassadors, internally and externally.
  • Increase employee pride and retention: Employee loyalty to the brand means loyalty to the company, which may equate to increased job satisfaction and retention.
  • Add strength and credibility to recruiting: Sharp job candidates can spot a company that doesn’t walk the talk of its external brand, and they’ll be inclined to walk too.

As part of the consulting and coaching work BECAUZ does with large companies, we’re often asked to develop internal branding and communications programs that reflect the shifts in business strategy or culture the company is working to achieve. This isn’t shifting the brand. It’s applying the brand in strategic, creative ways to get employees’ attention and deliver messaging on evolution in the organization.

For example, BECAUZ recently created an internal marketing campaign for a client to support key themes in their business strategy. We worked to convey imagining and shaping the organization’s future and designed posters, physical displays and presentation materials with futuristic, space travel-themed imagery. Everything aligned to the corporate brand and messaging, but we expressed messages in eye-popping, imaginative ways for the internal audience.

employee communicationsCreating a consistent external and internal-facing brand means creating a brand experience for your employees across all touch points, just like you do for customers. Applying your visual identity with the same precision and creativity that you use in external-facing materials. Using a similar “voice” in communications. Does your intranet site reflect your brand? How about signage in the halls? Do employee events have the same pizzazz that your external events do?

Sometimes an external, objective branding eye can help pull it all together. To explore the possibilities, give BECAUZ a shout.

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