McKinstry is a full-service design, build, operate and maintain (DBOM) firm with over 1,600 employees and $400 million in annual revenue. Its professional staff and trades people deliver consulting, construction, energy and facility services. One of their new business imperatives – “Real Estate Repositioning”- makes real estate more valuable by upgrading the facility, lowering operating costs and reducing environmental impact.
Account Managers and Senior Leaders needed to engage and persuade building owners of the authentic advantages of their new approach. This prospective audience was a level or two above McKinstry’s usual contacts with building superintendants and management. To effectively make their pitch and the sale, the team needed to upgrade both messaging and presentation skills. How could they better communicate their thought leadership with a new audience and increase sales in the process?
BECAUZ was tapped to bring their expertise in strategic alignment and executive presentation skills. Utilizing our two-day “Presenting to Win” People Development & Training, the team was steeped in the new initiative and the compelling ways to communicate benefits to clients. McKinstry’s people learned how to inspire executive level prospects with One-to-One Business Coaching. Our process honed skills that changed the relationship with clients from transactional to one of trusted advisor.
The results were impressive. McKinstry experienced a significant upgrade in the level of contacts and a corresponding boost in revenue. Along with the financial benefits, McKinstry’s brand position as an innovative leader in its field was reinforced – while they help make America become more energy efficient and environmentally responsible.