Seattle-based Frause Group is a full spectrum public relations and marketing communications firm that helps clients deliver clear, concise and effective information that improves the bottom line. Their self-identified core competitive advantage is The Frause Group Team, and the “brain trust” that builds value through creativity and communication.
The very attributes that make the young, creative people successful out-of-the-box thinkers can also make group action a challenge. To position Frause as a boutique thought leader with world class service, it was important to align their people through a clear vision, mission and group identity. At the same time, a new office in Portland needed to be brought into the fold.
That’s where BECAUZ came in. With a completely customized three-day “Mission Possible” Team Offsite and Retreat, the Seattle and Portland teams came together to build a winning, go-forward foundation. The goal was to build better relationships with team members and to become a partner and trusted advisor to clients. To reinforce the new strategy and principles, “Mission Possible” was followed for 90 days by a rigorous accountability program that included weekly Virtual Team Coaching sessions, daily partner and ongoing One-on-One Business Coaching.
Thanks to revitalized leadership, the company has experienced a true cultural transformation. All staff now take ownership, have adopted and work toward the same stated goals. Our Leadership Development paid off – the firm is gaining larger engagements and owning their competitive advantage as trusted advisors.